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The mission of the National AfterSchool Association is to foster development, provide education, and encourage advocacy for the out-of-school-time community.

Displaying items by tag: Gina Calvert

Tuesday, 09 June 2015 00:00

Marketing to the Millennial Mom – Free Download

You already know the importance of marketing to moms for your program. But did you know that today's millennial mom manages quite differently than the moms of even a few years ago?

They control $200 billion in discretionary income and make eighty-three percent of their family's spending decisions. They are busy and efficient, digitally connected, and passionate about what's important to them.

Published in Professional Development