"Logic will get you from A to B. Imagination will take you everywhere." —Albert Einstein

Transmedia, also known as “transmedia storytelling,” is the technique of telling a single story across multiple media platforms. Each platform—for example, television, videogame, or website—offers a distinct element that contributes to the user’s understanding of the overall story.

Transmedia, also known as “transmedia storytelling,” is the technique of telling a single story across multiple media platforms. Each platform—for example, television, videogame, or website—offers a distinct element that contributes to the user’s understanding of the overall story.